Design-led Product Growth

With over 2 decades of experience, I have a proven track record of delivering innovative and impactful solutions that exceed customer expectations. I’m passionate about leading high-performing teams and working collaboratively with businesses to identify and improve the value delivered to customers.

With a strong background in new product and service development, design, strategic planning, and fostering diverse and high-performing teams, I have consistently delivered winning solutions in competitive markets.

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Leadership

Leadership, to me, is about building strong relationships and fostering a culture of trust and respect. I unlock potential by empowering individuals with the knowledge and confidence they need to thrive. Through personalised coaching and goal-oriented support, I guide team members to achieve their aspirations. I cultivate strong collaborative cultures that foster belonging and community, developing practical tools and workshops to build a foundation for success.

Strategy

High-performing teams rely on clear, strategic direction to make informed, aligned decisions that drive results. I empower Product and Technology teams by defining, aligning, and executing strategies that bridge product vision, business goals, and user needs. Through rigorous market analysis, user research, and data-driven insights, I prioritise initiatives that deliver maximum impact, fostering focus, alignment, and clarity.

Optimisation

Having the right tools and systems in place is a great way to remove frustration and create efficiencies. I optimise team performance by streamlining workflows and implementing effective tools and systems, fostering alignment, efficiency, and clarity. With specialised knowledge in design systems, project management tools, briefing and approval processes, and a deep understanding of UX/UI, user research, and design thinking, I empower teams to work smarter.

Bridging the gap between human-centric design and business scale.

I began my career at the intersection of form and function, influenced by a background in industrial design and multi-media production. Today, I lead within organisations to solve complex problems for global audiences. From scaling high-performing teams at ANZ and Xero to defining the future of digital collectibles at VeVe, my focus is always on connecting Product and Design strategy to measurable business impact.

Throughout my journey, leading an internal agency at 2degrees, driving digital transformation at Yellow, and maturing the design practice at Trade Me, I have remained committed to one goal: building environments where curiosity thrives and design serves as a catalyst for inclusive, insight-driven experiences. I specialise in navigating high-growth environments, fostering collaborative cultures, and delivering roadmaps that turn ambitious visions into intuitive experiences.

Testimonials

  • "Conrad you’re such a legend and have brought so much to share with this team. You’ve made a lasting impression as a leader thank you."

    Emilie Fescher
    GM Research & Experience Design (global) @ Xero

  • "Conrad consistently goes the extra mile, demonstrating a strong commitment to delivering excellence in everything he does. His positive energy, collaboration, and dedication make him a valued team member both in the leadership team as well as product team."

    Mitch Mak
    Product Director @ VeVe

  • "I take inspiration from your leadership style. You aligned what I wanted to achieve with the portfolios’ stream of work. Creating alignment like this sets me up for success. Thanks for being a great role model."

    Samuel Bryan
    Product Owner @ ANZ

Get in Touch

Interested in working together? Feel like grabbing a coffee, or maybe a beer? Whatever you have on your mind, I'd love to hear from you.

Case Studies available on request.