Design leader &
creative explorer
Bringing innovative design solutions to life
Elevating Design
I’m a creative explorer who enjoys new challenges.
As a design professional with over 19 years of experience, I have a proven track record of delivering innovative and impactful design solutions that exceed customer expectations. I’m passionate about leading high-performing design teams and working collaboratively with businesses to identify and improve the value delivered to customers.
With a strong background in new product and service development, strategic planning, and fostering diverse and high-performing teams, I have consistently delivered winning design solutions in competitive markets. I’m skilled at building positive and collaborative relationships and am committed to delivering results that drive business success.
⚪️ Strategy
High-performing teams rely on clear, strategic direction to make informed, aligned decisions that drive results. I empower Product and Technology teams by defining, aligning, and executing strategies that bridge product vision, business goals, and user needs. Through rigorous market analysis, user research, and data-driven insights, I prioritise initiatives that deliver maximum impact, fostering focus, alignment, and clarity.
⚪️ Leadership
Leadership, to me, is about building strong relationships and fostering a culture of trust and respect. I unlock potential by empowering individuals with the knowledge and confidence they need to thrive. Through personalised coaching and goal-oriented support, I guide team members to achieve their aspirations. I cultivate strong collaborative cultures that foster belonging and community, developing practical tools and workshops to build a foundation for success.
⚪️ Process
Having the right tools and systems in place is a great way to remove frustration and create efficiencies. I optimise team performance by streamlining workflows and implementing effective tools and systems, fostering alignment, efficiency, and clarity. With specialised knowledge in design systems, project management tools, briefing and approval processes, and a deep understanding of UX/UI, user research, and design thinking, I empower teams to work smarter.
Conrad you’re such a legend and have brought so much to share with this team. You’ve made a lasting impression as a leader thank you.
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Emilie Fescher
GM Research & Experience Design (global) @ Xero
I take inspiration from your leadership style. You aligned what I wanted to achieve with the portfolios’ stream of work. Creating alignment like this sets me up for success. Thanks for being a great role model.
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Samuel Bryan
Product Owner @ ANZ